Texans learn about museum

by Bob Johnson 0

As the International Bowling Museum and Hall of Fame closes in on its first anniversary in its new location, publications throughout Texas are inviting their readers to visit the destination.

Print outlets such as Blitz Weekly, Texas Journey, Texas Highways and Texas Co-Op Power have recently or will soon feature the IBM/HF within their pages.

“Our grand opening last January naturally created quite a media buzz, but we knew it was just as important to continue to let people know we’re in Arlington,” said IBM/HF Chairman Pat Ciniello. “Having articles in multiple Texas publications helps us achieve that goal.”

The coverage began in Blitz Weekly (www.blitzweekly.com), a two-year-old newspaper distributed throughout the Dallas-Fort Worth area. Titled, “Bowling Hall of Fame Adds New Flavor to Metroplex Sports Menu,” the story appeared in the Aug. 4-10 issue.

Next was a mention in the “What’s Going On” section of the September/October issue of Texas Journey (www.aaa.com/texasjourney). The bi-monthly magazine, sent to more than 850,000 AAA-Texas members, noted that the IBM/HF was one of seven Dallas-Fort Worth attractions included in a new Dallas, Fort Worth and Beyond Attractions Pass (www.dfwandbeyond.com). Others are the Dallas Museum of Art, Dallas Zoo, Fort Worth Stockyards Experience, Modern Art Museum of Fort Worth, Sixth Floor Museum and Southfork Ranch.

The November issue of Texas Highways (www.texashighways.com), the official magazine of the Texas Department of Transportation, features a half-page article concentrating on the IBM/HF as the latest addition to Arlington’s sports attractions. It also mentions the United States Olympic Committee-recognized training and coaching facility at the International Bowling Campus. Texas Highways  also dispatched a photographer to take pictures for a future story in the magazine’s "Postcards" section.

The most far-reaching article will be one on halls of fame in Texas, slated for the January issue of Texas Co-Op Power (www.texascooppower.com). The monthly magazine is mailed to more than one million members of the state’s extensive electrical co-operative system.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

BJI Subscribe Now