Storm Hires New Social Media Manager

by Bob Johnson 0

Storm Products has announced the hiring of Blair Blumenscheid as Social Media Manager.

Blumenscheid was a three-time Academic All-American and 2013 graduate of The Ohio State University, where she earned a degree in strategic communication. She also bowled at Ohio State, where her success on the lanes and leadership off the lanes brought her SMART scholarships to pay for her college. At OSU, she had four All-Tournament Team honors, and also served as President of the Ohio State Bowling Club for two years.

The 2010 USBC Youth Female Ambassador of the Year’s admiration for her coaches inspired her to follow in their footsteps. After graduating from St. Francis DeSales High School in 2009, Blumenscheid was asked to serve as the assistant coach for the Worthington Christian High School bowling team in 2010. In 2011, she became the coach of the Westerville Central High School girls’ junior varisty bowling program, where she continues to coach today. She says her coaches fueled her passion for the game, and her students are the motivation for her obsession to continue learning.

A USBC Bronze certified coach, Blumenscheid spent time interning at the International Art of Bowling, where she learned from and taught alongside Storm’s Diandra Asbaty, Bill Spigner and reigning three-time USBC Masters champion Jason Belmonte.

As the Social Media Manager, Blumenscheid will implement and manage SPI’s social media marketing, including content strategy, brand awareness development, inbound traffic generation and cultivation of leads and sales. She also will act as an ambassador for the company, spreading goodwill and engaging current and potential consumers through social media platforms.

“Our team searched very diligently for someone who had extensive bowling and social media experience,” said Storm Products Director of Marketing Gary Hulsenberg. “Very difficult to find that mix, but we found exactly that with Blair and we couldn’t be more pleased about her joining our team.

“She possesses visionary qualities with very lofty but strategic goals to grow our brands, and we have every bit of confidence she’ll achieve them.”

Prior to accepting the position with Storm, Blumenscheid served as the Social Media and Marketing Coordinator for the Columbus Association for Performing Arts.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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