Smithfield Foods Named ‘Official Elite Title’ Sponsor of PWBA Tour

by Bob Johnson 0

Smithfield Foods will sponsor the final event of the Professional Women’s Bowling Association season, the PWBA Tour Championship, set to take place in September with the finals on national television.

The Smithfield PWBA Tour Championship promoted by GoBowling.com will bring together the top 16 bowlers from the 2015 PWBA Tour season, including the winner of each tour stop, for the season-ending event starting Sept. 10 in Arlington, Texas. The stepladder finals will be televised live on the CBS Sports Network on Sept. 13 at 1 p.m. Eastern, with the winner presented with the Smithfield Cup.

“This is a tremendous opportunity to partner with the PWBA during its comeback season,” Bob Weber, Vice President of Corporate Marketing for Smithfield Foods, said. “The early tour events have drawn a good deal of interest and the PWBA Tour will be a great avenue for our brands to reach bowling fans.”

Smithfield Foods was founded in Smithfield, Va., in 1936 and has become the world’s largest producer of pork products. In addition to its Smithfield flagship brand, other notable brands produced by Smithfield Foods include Eckrich, Farmland, Armour, Cook’s Gwaltney, John Morrell and Nathan’s Famous.

The two-year partnership also makes Smithfield the “Official Elite Title” sponsor of the PWBA Tour.

The PWBA re-launched earlier this year with a three-year funding commitment from the Bowling Proprietors’ Association of America and the United States Bowling Congress.

“It’s always great to see when a company such as Smithfield Foods sees the value of marketing through our sport,” said Kelly Kulick, spokesperson for the PWBA, who could be featured in PWBA-themed ads for Smithfield. “The opportunity for women to compete as professional bowlers on a regular basis is possible because of the PWBA Tour and because of companies like Smithfield.”

The tour has two more tour stops this season before the PWBA Tour Championship takes place at the International Training and Research Center.

Stefanie Johnson, who won the PWBA Wichita Open for her first career PWBA title, currently leads the points list, followed by Diana Zavjalova and Kulick.

Visit PWBA.com to learn more about the PWBA, including the season schedule, player information, points list and more.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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