Seattle Family Fun Center Adds 16 Brunswick Lanes

by Bob Johnson 0

The Huish family has been in the family entertainment business for more than 60 years, offering attractions including miniature golf, batting cages, bumper cars, flight simulators, laser tag, and more. Now, for the first time, Scott Huish’s family entertainment center is adding bowling to the mix.

“As a company, we’re always improving and growing,” said Huish, owner-operator of Tukwila Family Fun Center located in Seattle, Wash. “We strive to give guests every possible reason to visit our park.

“We wanted to increase year-round attendance with a cold-weather attraction, and increase our corporate events business. Bowling was a good natural step for us. Bowling is great because it’s something everyone, from three- to 83-year-olds, can do. We’re dedicated to bringing families together for good entertainment, and bowling fits that mission.”

Once he had decided on bowling, Huish needed to find the right supplier.

“We did a lot of research, and received bids from four different bowling suppliers,” said Huish. “We chose Brunswick because of its reputation and experience. We’ve been in this industry a long time and like to align ourselves with industry experts.

“Brunswick brought us a one-stop buying experience, and the team at Brunswick is so knowledgeable,” he continued. “Jason Dean (Brunswick director of new business development) and the experienced Brunswick team walked me through every step. I really appreciated that they provided me with a path that was best for my specific situation, and didn’t try to oversell me on things I didn’t need.”

Huish was also impressed with the Sync scoring and management system.

“I like the look, feel, price, and ease of operation of Sync,” said Huish. “Because all of our attractions run on point cards, it was critical that our POS and the Brunswick Sync system work together.”

Brunswick’s help extended well beyond equipment sales, according to Huish.

“The planning guide they offer was very instrumental in the success of the project; it helped me know exactly what was required in terms of square footage, height, and so on,” said Huish. “Brunswick was also instrumental in aligning me with industry experts like architects, flooring suppliers, and sound equipment suppliers. We had a really great experience with the installation team. They were very efficient and knew exactly what needed to be done and how to do it. For a first-time bowling builder, it was Brunswick’s experience that made the difference. I would give them an A+.

“In fact, if I could go back and do anything differently, I would have brought the Brunswick team into the planning process even earlier and included them in every planning meeting,” he said.

So far, bowling is living up to Huish’s expectations.

“We just opened the bowling center in June, so we’re still looking forward to fall and winter, but we’re happy with the results so far,” said Huish. “A lot of our summer groups added bowling, and we’ve already booked multiple year-end and holiday events.”

Tukwila Family Fun Center’s bowling center features 16 Brunswick Anvilane Synthetic Lanes, StringPin Pinsetters, Sync Scoring System, customized Center Stage Furniture, and Lightworx LED Pin Deck Lighting.

— Brunswick Media Release

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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