Reiss Is New PBA CEO

by Bob Johnson 0

Fred Schreyer, Chief Executive Officer and Commissioner of the Professional Bowlers Assn., today announced his retirement after 11 years of service to the organization. The PBA Board of Directors has named Geoff Reiss Chief Executive Officer, and has promoted Tom Clark to the position of Commissioner, effective next Tuesday.

Schreyer will continue to serve the PBA as a senior advisor.

"Fred has managed the PBA through a really challenging period. We're grateful for his leadership and that he's agreed to continue working with us to grow the PBA," said Mike Slade of the PBA ownership group.

Schreyer joined the PBA full-time in October 2002 as Chief Operating Officer and General Counsel, and was named Commissioner in 2003. He has been affiliated with the organization since 2000 as its legal counsel. The University of Michigan and UCLA Law School graduate has 25 years of experience in the sports industry, including a seven-year stint as Director of Sports Marketing at Nike, and was a founder of Nike's Sports Management division.

Among Schreyer’s signature accomplishments during his tenure at the PBA’s helm were negotiation of umbrella sponsorship packages with Denny’s and Lumber Liquidators, opening PBA membership to women for the first time (2004), creation of the PBA Summer Series, creation of the PBA World Series of Bowling, production of the PBA’s 50th Anniversary Gala in 2009 and working to allow PBA members to represent their country as Team USA members.

"Serving the PBA for the past 11 years has been a great privilege and a tremendous experience,” Schreyer said. “It is always difficult to step back, but I feel good about handing the reins to Geoff and Tom. As the PBA embarks upon its 53rd year, I look forward to continuing to provide assistance wherever I am needed."

Reiss, who joined the PBA as Vice Chairman in Marc, previously held several positions at ESPN, was CEO at Associated Content, and was Senior Vice President/General Manager of Newsweek's digital division. While at ESPN, Reiss managed the launch of,,, and NASCAR Online. He also was Senior Vice President/General Manager of ESPN the Magazine, and managed ESPN's relationships with Electronic Arts, Microsoft and The Tribeca Film Festival. He developed and acquired the Peabody Award-winning Dan Klores documentary "Black Magic." He started his media career at Spy magazine.

"The PBA has a terrific opportunity to establish an important presence in the sports marketplace and I'm looking forward to working with our team, members and industry partners to fully realize our potential," said Reiss.

Clark became the PBA’s Vice President and COO in March 2008 after serving as the Vice President of Marketing and Communications for the United States Bowling Congress. Clark, who was promoted to Deputy Commissioner in 2009, went to USBC from USA Today, where he worked as a sports editor from 2000 to 2005. Previously, he was an executive editor and sports editor for newspapers in the Media General chain, and founded and published a sports magazine in his hometown Syracuse, N.Y.

The former collegiate bowler was named Bowlers Journal International magazine’s “Person of the Year”  for 2005 for his efforts in bringing publicity to the game. Clark also was the recipient of the 2008 Billiard & Bowling Institute of America Industry Service Award and the 2009 USBC Joyce Deitch Trailblazer Award.

"It's an honor to be given this opportunity to help build an organization that has meant so much to my life," Clark said. "I love the sport of bowling and the PBA, and I'm energized by that same passion for the game that our players and fans have shown for over 50 years."

The PBA also announced that Kirk von Krueger, Vice President and Director of PBA Tours, has been promoted to Deputy Commissioner. Von Krueger, a former PBA touring player, began his career with the PBA in 1995 as Assistant Tournament Director, and was named Tournament Director the next year.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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