ReelzChannel, Strike Ten Ink Cross-Promotional Deal

by Bob Johnson 0

Strike Ten Entertainment has teamed up with ReelzChannel to launch the ReelzChannel Free Game of Bowling campaign to promote the Saturday, April 11, premiere of the new REELZ reality television series, Polka Kings.

Running March 29-May 24, the campaign will encourage ReelzChannel fans to visit www.reelz.com/PolkaKings, where they can download a printable coupon for a free game of bowling at a nearby participating bowling center.

The campaign will be supported by national on-air spots on ReelzChannel, promotional banner ads on ReelzChannel’s website, www.reelz.com, and national print ads in publications including OK!, Star, National Enquirer and Country Weekly.

PolkaKings“By partnering with Strike Ten Entertainment, we’re able to pair two of the most popular and fun activities: bowling and polka music,” said Artie Scheff, SVP of Marketing at ReelzChannel. “We couldn’t think of a better way to promote our new reality series, Polka Kings, than by doubling down on good times with a free game of bowling offer for our fans.”

Participating bowling centers will receive the following promotional materials to help further drive the campaign and increase bowling center traffic:

• Polka Kings promotional posters and counter cards for display in high-traffic areas.

• A 30-second promotional video for in-center play and for social platforms.

• Digital marketing materials and assets for social platforms.

“The ReelzChannel Free Game of Bowling campaign is a fun national promotion that will help promote the April premiere of Polka Kings while also driving traffic to bowling centers nationwide, just in time for the spring/summer bowling season,” said Strike Ten Entertainment President John Harbuck. “This an entertaining, turn-key initiative that not only includes a comprehensive marketing kit complete with digital assets for online and social marketing, it’s also being supported by a national advertising campaign to help maximize its success.”

Free game coupons will be valid March 29-July 26. A full list of participating bowling centers can be found on GoBowling.com.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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