Main Event Entertainment and QubicaAMF Worldwide have announced that Main Event will install QubicaAMF’s Bowler Entertainment System (BES X) and Center Management System (Conqueror Pro) in all of its centers.
This includes new locations that will be built across the U.S., along with existing facilities that will be upgraded. This decision is part of the entertainment center company’s focus on furthering the world of bowling entertainment and the guest experience.
“Our goal is to work together as industry partners for the mutual success of our companies and to drive the future of bowling entertainment,” said Charlie Keegan, CEO of Main Event. “The positioning and features that BES X offers will enhance our guests’ bowling experience and solidify our position as the leader in bowling-anchored entertainment.”
Dallas-based Main Event Entertainment is the fastest-growing bowling-anchored entertainment center operator in America, providing entertainment and dining for people of all ages. Attractions include state-of-the-art bowling, a multi-level laser tag arena, a challenging gravity ropes course, more than 100 interactive and virtual games, a chef-inspired menu to enjoy lane-side or in any of Main Event’s multiple dining areas, and a full bar serving innovative cocktails, wines and craft and local beers.
“We are extremely excited to partner with Main Event as their exclusive provider of bowling technology. They are an exceptionally well respected entertainment center and have been a leader in transforming the bowling industry,” said Pat Ciniello, Chairman of the Board of QubicaAMF. “We share a similar philosophy and passion for innovation, growing the industry and delivering a better guest experience.”
Added Jay Buhl, Senior Vice President & General Manager, The Americas, for QubicaAMF: “Main Event is a perfect example of delivering beyond the expectations of today’s consumers. We are proud to partner with Main Event to continue to raise the bar, innovate and drive the industry forward.”
More than 550 centers representing more than 9,800 lanes in 62 countries are successfully using BES X, and more than 50 million games have been bowled on BES X. Centers are consistently reporting typical increases in total revenue upwards of 20%, expanded repeat business, and longer customer visits, all within the first year of installing the system.
Previously, Brunswick Bowling announced that it was providing its ColorFull Ice White lanes to Main Event centers. More: https://www.bowlersjournal.com/old/?p=12400