PBA’s ESPN Telecasts Continue to Post Impressive Viewership Gains

by Bill Vint, Professional Bowlers Association 0

With the final championship events of “Big February” scheduled to air live Sunday, the PBA on ESPN continues to have strong viewership gains year-over-year. Through the first 10 telecasts of the 2016-17 ESPN season including the WSOB, viewership is up 13%, averaging 650,000.

Big February’s four shows so far include the Main Event Terrell Owens PBA Super Clash (averaging 712,000 viewers), the Barbasol PBA Players Championship (averaging 664,000 viewers), the State Farm CP3 PBA Celebrity Invitational (averaging 834,000 viewers) and FireLake PBA Tournament of Champions (averaging 704,000 viewers). Each of the shows has been among the highest rated sports program on cable on its respective air date.

Of note, the State Farm CP3 PBA Celebrity Invitational had a strong rating among coveted 18-49 year-olds, with 482,000 of the 834,000 average number of viewers in that category (58 percent).

Big February concludes Sunday with another TV first for the PBA on ESPN: back-to-back live telecasts. First the USBC Masters title will be decided with a stepladder final at 1 p.m. EST (10 a.m. PST), followed by the Men’s and Women’s World Bowling Tour Finals at 3 p.m. EST (noon PST), both live from The Orleans in Las Vegas.

In addition to ESPN’s live coverage, the Masters and WBT Finals will be live streamed on ESPN3 and the WatchESPN app.

Read more in PBA Spare Shots.

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