By Bill Vint
Professional Bowlers Association
PBA television ratings on ESPN for 2014-15 not only showed a 23 percent increase in viewership, but made important gains in valuable demographics, PBA CEO and Commissioner Tom Clark said.
Newly-released ratings data comparing the overall 2014-15 PBA telecasts on ESPN to the 2013-14 season showed ratings gains in desirable areas such as males age 18-49, which was up 55 percent. The combined male-female audience in both the 18-34 and 18-49 age groups were up 50 percent year-over-year.
“It’s an exciting time for the PBA,” Clark said. “These numbers are rarely achieved in sports TV and are very encouraging. They are both valuable and attractive to sponsors and partners. The PBA’s mix of exciting players including Hall of Famers, international stars and former collegiate players making their mark in increasingly diverse and prestigious events, plus the continued support of ESPN have the PBA positioned for further growth.”
The new PBA on ESPN schedule begins Dec. 17, with a special Thursday, 7 p.m. ET (4 p.m. PT) live telecast of the PBA World Championship from the GEICO PBA World Series of Bowling VII at the National Bowling Stadium in Reno, Nevada.
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