Television viewership for the GEICO PBA World Series of Bowling VI’s four animal pattern championships showed strong increases over the 2013 telecasts, ESPN and the PBA reported today.
Nielsen ratings for the Sunday, Jan. 4 telecast of the PBA Scorpion Championship averaged 923,000 viewers. That strong figure continued a strong trend for the PBA on ESPN, PBA Commissioner Tom Clark said.
The ratings for the 2014 WSOB’s four animal pattern shows (Cheetah, Viper, Chameleon and Scorpion Championships) were up 18 percent over the previous year’s telecasts.
“We are pleased to be delivering these strong viewership numbers to our sponsors and to ESPN,” Clark said. “Our fans are enjoying some incredible bowling. We had some dramatic moments in the new South Point Bowling Plaza, ranging from Anthony Pepe’s near-perfect 295 to Ronnie Russell’s 300, from Pepe and DJ Archer winning emotional first titles to veteran Mika Koivuniemi holding off young gun Connor Pickford, and concluding the animal pattern events with Michael Haugen’s close win over Martin Larsen, capped by his marriage proposal to long-time girlfriend Phuong Truong.”
ESPN Senior Director of Programming and Acquisitions Brian Kweder also was enthusiastic about the PBA’s ratings performance.
"Against extremely tough competition on Sundays, audiences continue to tune in to see the best bowlers in the world competing on the PBA Tour,” Kweder said. “Whether it be Ronnie Russell bowling a perfect game or Michael Haugen winning a tournament and proposing to his fiancée, this season has had no shortage of excitement."
ESPN coverage of the GEICO PBA WSOB VI continues Sunday with the live two-hour finals of the PBA World Championship Sunday at 1 p.m. ET (noon CT, 10 a.m. PT) from the new state-of-the-art South Point Bowling Plaza in Las Vegas.
ESPN’s World Series coverage concludes with the PBA Challenge finals on Sunday, Jan. 18, at 3 p.m. and the World Bowling Tour Men’s and Women’s Finals, presented by the PBA, on ESPN2 on Sunday, Jan. 25, at 1 p.m. ET.