The PBA Tour’s historic television package with FOX Sports and its social media impact, boosted by its new relationship with FloSports, continue to show impressive gains in 2019.
During the PBA World Series of Bowling X, highlighted by live or first-run WSOB events on FS1 for five consecutive nights in late March plus multiple re-airs throughout the week, PBA competition was watched by 3,106,000 viewers on FS1 or FS2.
To date, 15,583,000 viewers have tuned in to watch the PBA on FOX, FS1 or FS2 in 2019, including repeats. That’s 43 percent more than the total audience for PBA telecasts during the entire 2018 season (10,907,000).
In addition to FOX coverage, FloBowling streamed more than 50 hours of WSOB X coverage, including elimination match play rounds during a week FloSports said had the most bowling fan viewership traffic to date.
At the same time, PBA’s social media and website traffic continues to set records, rolling along at a pace that approached 70 million impressions across its Facebook, Twitter and Instagram accounts during the first three months of the year.
The inaugural FOX Sports season has now moved into the PBA Playoffs, which will include eight consecutive Monday night prime-time telecasts on FS1 through May 27, leading into the live FOX semifinal and final rounds on Saturday and Sunday, June 1-2.
Advancing to the Round of 16 after one-game matches in the first half of the Round of 24 were Andres Gomez; Rhino Page, Kyle Troup and Kris Prather. Report: https://www.bowlersjournal.com/gomez-page-troup-prather-advance-to-round-of-16-in-pba-playoffs/.
