PBA Unveils Product Registered Companies for 2015

by Bob Johnson 0

The Professional Bowlers Association kicked off its 2015 season on January 1 with a full complement of companies, highlighted by long-time partners Ebonite, Brunswick, Storm and MOTIV, participating in its Product Registered program.

The PBA Product Registered program was created to provide participating companies a variety of opportunities to showcase their brand-name products, logos and/or other product identification in PBA competition across America and around the world. The introduction of the extensive multi-media PBA Network in 2014 has expanded those opportunities to an unprecedented level.

PBA Product Registered companies are eligible to participate in a year-round schedule of tournaments televised by ESPN and CBS Sports Network, on PBA’s online bowling channel Xtra Frame and on the PBA YouTube Channel, in a wide range of social media outlets and more. Bowling product manufacturers have the opportunity to sponsor teams in the PBA League, place premium products in Concrete Software’s popular PBA Bowling Challenge Mobile Game, and showcase star players in PBA50 Tour and more than 160 regional tournaments conducted annually.

Returning to the PBA Product Registered program is Global Manufacturing with its 900 Global, 3G and AMF300 brands. Representing 900 Global will be 17-time PBA Tour champion Chris Barnes, and 2000 U.S. Open champion Robert Smith, who is returning to health after chronic back ailments forced him to the sidelines.

Product visibility opportunities available to participating companies also include on-air signage on ESPN and CBS Sports Network, exposure on High 5 Gear’s dye-sublimated player jerseys, billboards and commercial messages with international exposure, extensive social and electronic media exposure, online bowling programming through an expanded schedule of Xtra Frame events, presenting sponsorship of PBA50 Tour and PBA Regional events, among other marketing opportunities.

“The PBA is continually developing opportunities to help our sponsors market their products,” said PBA Commissioner Tom Clark. “In recent years, PBA has expanded exposure opportunities through our extensive PBA Network, which reaches bowlers and fans around the world, 24 hours a day, seven days a week.”

PBA’s partnership with World Bowling, the international governing body for tenpin bowling, and the creation of a new PBA Japan Regional program have expanded the PBA’s presence internationally. The participation of U.S. and international PBA players brings greater attention to PBA Product Registered brands to a worldwide audience of bowling enthusiasts. During the 2015 season, the PBA and World Bowling will cooperate in supporting nearly a dozen international tournaments.

2015 PBA PRODUCT REGISTERED COMPANIES

FULL REGISTRATION

900 Global

Brunswick

Columbia300

DV8

Ebonite

Hammer

MOTIV

Radical

Roto Grip

Storm

Track

GRASSROOTS REGISTRATION

AMF300

NATIONAL FOOTWEAR

3G

Brunswick

Dexter

Storm

FULL ACCESSORIES

Masters

Robby’s

Turbo 2-n-1 Grips

Vise Grips

ACCESSORIES LIMITED

High 5 Gear

Mongoose Products

Powerhouse

ACCESSORIES GRASSROOTS

KR Strikeforce

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

DV8 Warrant