PBA Celebrity Invitational Generates Solid Ratings

by Bob Johnson 0

The ESPN broadcast of Chris Paul’s CP3 PBA Celebrity Invitational, presented by Bowlmor AMF, averaged 1.1 million viewers on Super Bowl Sunday, the largest audience for any PBA telecast since 2012, the PBA reported.

The two-hour show, a fund-raiser benefiting the CP3 Foundation and featuring 10 PBA stars, also had a strong rating amongst the highly sought-after 18- to 49-year-old male and female audience, garnering the highest rating in that demographic for a PBA telecast since 2010.

For those who may have missed it, the sixth CP3 PBA Celebrity Invitational was won by the team of Ronnie Russell and rapper French Montana, 150-139, over perennial favorites Jason Belmonte and host Chris Paul. Bowlmor AMF hosted the event at AMF Bowl-O-Drome in Torrance, Calif. Montana, an admitted bowling novice, used a straight-down-the-middle approach and became an instant media darling across the hip hop landscape. Montana, on his own, has more than 3 million Twitter followers.

The CP3 ratings came on the heels of an announcement that audiences for the GEICO PBA World Series of Bowling VI telecasts were up by just over 18 percent over the previous year.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

BJI Complimentary Preview