Main Event Selects Site for New Dallas Metroplex Location

by Bob Johnson 0

Main Event Entertainment, currently with 19 centers in five states, has announced its newest location in North Fort Worth, Texas.

The location, adjacent to I-35W between North Tarrant Parkway and Heritage Trace Parkway, will be the site of the Plano-based company’s sixth center in the Dallas Metroplex. Construction is scheduled to begin in the spring, with plans to open later this year.

“Our expansion in our home market of Dallas-Fort Worth is an important part of our growth plans, which include eight new center openings by June of 2016,” said Main Event CEO Charlie Keegan. “As the pioneer of bowling-anchored entertainment, we are excited to bring our latest prototype to DFW.”

Main Event’s marketing tagline is, “Eat. Bowl. Play.” Its centers range from 48,000 to 75,000 square feet, and attractions include state-of-the-art lanes, multi-level laser tag arenas, and a gravity ropes course suspended over a games gallery with more than 100 interactive and virtual games.

Dining options include a chef-inspired menu, specialty pizzas and a full-service bar.

With private rooms, complete with full-service catering and the latest A/V technology, Main Event also is an option for special events such as birthday parties, social gatherings and corporate meetings.

Main Event, which opened six centers in new and existing markets in 2014, has plans to open centers in Fort Worth, Kansas City, Phoenix, Chicago, Orlando, Tulsa, Memphis and Albuquerque by June 2016, the company said in a press release.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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