Storm Products President Dave Symes has announced that Gary Hulsenberg is the company’s new Director of Marketing, replacing Roger Noordhoek, who left to accept a position at the International Bowling Campus in Arlington, Texas, last month.
A native of Northern California, Hulsenberg joined Storm Products in June 2013 as the Inside Sales Coordinator. His primary role involved assisting pro shop partners in maximizing their sales efforts through various programs offered by Storm, including VIP and All Star memberships. Additionally, he assisted in providing sales training, support and project management.
Prior to moving to Utah, Hulsenberg spent several years working in different sectors of the bowling business, including owning and operating a pro shop, bowling center management, bowling center sales, marketing and online retailing. His resumé includes spending several years as a regional sales manager for a bowling manufacturer.
Outside of the bowling industry, Hulsenberg’s career includes time as a branch manager for Wells Fargo Bank, where he was recognized for his leadership as a five-time Gold Coach Excellence Award recipient. He also served as a Corporate Regional Director with Jani-King Commercial Cleaning, a former PBA partner. Over the years, Jani-King has been recognized as a top-10 franchise opportunity both domestically and internationally.
In his new role with Storm, Hulsenberg will lead all efforts of development, implementation and execution of marketing strategies relative to the brands under the Storm Products' umbrella, including but not limited to Storm, Roto Grip and Master.
In addition to his day-to-day marketing role, his office will manage the marketing team with a focus on product awareness and knowledge, community relations, media platforms and market trends.
“Gary has been a vital part of our success since joining us, and we had a role to fill in our marketing department which requires a great deal of strategy, organization and execution,” Symes said. “After careful consideration of internal candidates, we felt that Gary was the best option to fill this void without disrupting our other players… allowing us to reposition talents while maintaining the strength of our core-management team.”