Hulsenberg Is New Director of Marketing for Storm

by Bob Johnson 0

Storm Products President Dave Symes has announced that Gary Hulsenberg is the company’s new Director of Marketing, replacing Roger Noordhoek, who left to accept a position at the International Bowling Campus in Arlington, Texas, last month.

A native of Northern California, Hulsenberg joined Storm Products in June 2013 as the Inside Sales Coordinator. His primary role involved assisting pro shop partners in maximizing their sales efforts through various programs offered by Storm, including VIP and All Star memberships. Additionally, he assisted in providing sales training, support and project management.

Prior to moving to Utah, Hulsenberg spent several years working in different sectors of the bowling business, including owning and operating a pro shop, bowling center management, bowling center sales, marketing and online retailing. His resumé includes spending several years as a regional sales manager for a bowling manufacturer.

Outside of the bowling industry, Hulsenberg’s career includes time as a branch manager for Wells Fargo Bank, where he was recognized for his leadership as a five-time Gold Coach Excellence Award recipient. He also served as a Corporate Regional Director with Jani-King Commercial Cleaning, a former PBA partner. Over the years, Jani-King has been recognized as a top-10 franchise opportunity both domestically and internationally.

In his new role with Storm, Hulsenberg will lead all efforts of development, implementation and execution of marketing strategies relative to the brands under the Storm Products' umbrella, including but not limited to Storm, Roto Grip and Master.

In addition to his day-to-day marketing role, his office will manage the marketing team with a focus on product awareness and knowledge, community relations, media platforms and market trends.

“Gary has been a vital part of our success since joining us, and we had a role to fill in our marketing department which requires a great deal of strategy, organization and execution,” Symes said. “After careful consideration of internal candidates, we felt that Gary was the best option to fill this void without disrupting our other players…  allowing us to reposition talents while maintaining the strength of our core-management team.”

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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