H5G Re-ups With PBA Through 2019

by Bob Johnson 0

H5G, the newly-renamed leader in bowling sports apparel, will remain the “Official Jersey Provider of the Professional Bowling Association” through 2019, representatives of both companies announced Monday.

“We are pleased that H5G is not only supporting the PBA, but helping the PBA project a professional image throughout the sports world, providing a creative visual promotional tool to help all of PBA’s Product Registered companies and our corporate partners while giving PBA members a creative way to showcase their personalities,” said PBA CEO and Commissioner, Tom Clark.

“Since becoming the PBA’s official jersey supplier, H5G has seen its involvement with the PBA expand to league and tournament bowlers, and into the high school and collegiate ranks, dramatically improving the image of the sport,” said Todd Molbeck, President of the Waukesha, Wis.-based company.

“H5G set out to change the image of bowling by giving the sport a cool, contemporary and professional look,” Molbeck added. “We have not only accomplished that goal, but at the same time, H5G has provided players with high-quality clothing designed for competition, and as our business grows, we are re-investing to help the sport grow and prosper.”

In addition to its exclusive agreement with the PBA, the company originally known as High 5 Gear has cultivated sponsorship programs with the Professional Women’s Bowling Association, the PBA Xtra Frame Striking Against Breast Cancer Mixed Doubles Championship, the new PBA Xtra Frame Parkside Lanes Open, the Colorado Scratch Bowlers Tour, Pennsylvania Junior Bowlers Tour, and a number of other youth and charity events.

The company also has initiated special incentive programs to provide its custom-designed, high-quality apparel to collegiate and high school teams.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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