Done Deal: Bowlmor AMF Completes Brunswick Center Acquisition

by Bob Johnson 0

It's a done deal.

On July 17, Bowlmor AMF announced its intent to acquire the 85 Brunswick-owned bowling centers in North America. Last week, that deal was completed.

Here is the text of the announcement released on PR Newswire:

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NEW YORK, Sept. 18, 2014 /PRNewswire/ -- Bowlmor AMF announced today that it has formally completed its acquisition of Brunswick Corporation's bowling center, further solidifying Bowlmor AMF's position as the world's largest bowling center operator.

Bowlmor AMF announced on July 17 its intent to purchase Brunswick's bowling center business, which is comprised of 85 centers in the United States and Canada, operating under the Brunswick Bowling, Brunswick Zone, Brunswick Zone XL and Brunswick's brands.  With the completion of the acquisition, Bowlmor AMF now has more than 340 locations, 9,000 employees and annual revenue of approximately $600 million.

"As of today, Bowlmor AMF and Brunswick's bowling center business have come together to create one great company dedicated to bringing the best bowling and social entertainment experience to consumers across North America," said Tom Shannon, Chairman, CEO and President of Bowlmor AMF. "Our strategic growth plan is focused on elevating the bowling experience, furthering our commitment to league play and re-establishing bowling in popular culture. This transaction not only enables us to expand Bowlmor AMF's geographic footprint in key markets, but also provides a great opportunity to drive continued growth and re-energize the bowling industry."

Bowlmor AMF is operating the Brunswick bowling center business as a stand-alone entity, retaining the retail branding and maintaining existing locations.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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