Brunswick, Longmarch Expand Relationship in China

by Bob Johnson 0

Brunswick Bowling today announced a new partnership with Longmarch Bowling of Shanghai to provide additional distribution of Brunswick’s bowling products into the People’s Republic of China.

China ranks high on the list of global growth markets for the bowling industry, and Longmarch Bowling is led by a man who is known as one of the nation’s most fervent champions of the bowling business.

Frank Zhao, head of Longmarch Bowling, started in the bowling business in 1994, working as a language translator in China. Soon after, he began his own bowling equipment installation business that set up many new centers in China, and also started a successful bowling ball manufacturing company. Additionally, Longmarch Bowling operates its own popular bowling centers in both Shanghai and Chengdu, China.

Longmarch Bowling will distribute Brunswick capital bowling equipment to modernize or build new bowling centers, as well as after-market products (parts and supplies) and consumer goods, including bowling balls, bags and shoes.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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