Bowling Teams Up With NASCAR on Saturday

by Bob Johnson 0

Richard Petty Motorsports and Strike Ten Entertainment this week announced a new, one-race partnership that will feature as the primary sponsor of the No. 9 Ford driven by Sam Hornish Jr.

The No. 9 Ford will make its on-track debut at the Federated Auto Parts 400 NASCAR Sprint Cup Series race this Saturday (Sept. 12) at the Richmond International Raceway.

This isn't's first race; the website partnered with Richard Petty Motorsports at the 2014 400 at Pocono Raceway. With more than 71 million people taking to the lanes every year, is a one-stop location where people of all ages can go to satisfy their love of bowling

Pro bowler, Danny Wiseman (left), poses with Sam Hornish during Hornish's Indy Car racing days.
Pro bowler, Danny Wiseman (left), poses with Sam Hornish during Hornish's Indy Car racing days.

“We are very excited to once again partner with Richard Petty Motorsports as we continue to raise awareness for the sport of bowling among NASCAR’s loyal fan base,” said John Harbuck, President of Strike Ten Entertainment. “Like bowling, racing is recognized by fans all over the world, and we believe Richard, Sam and the entire No. 9 team will be great ambassadors for both the sport and our bowling centers across the country.”

Noted BPAA President Tom Martino: “There is so much energy and attention on this race, it’s a night that you want to be a part of. We can connect with so many race fans and drive them to and into our 3,500 bowling centers across this great country. Partnering with Richard Petty Motorsports and Sam Hornish Jr. allows us to be a part of a great day, and hopefully we end the night with a win.”

“We couldn't be happier to have continue their commitment with Richard Petty Motorsports,” said Mike Hargrave, Executive Vice President and CMO of Richard Petty Motorsports. “Saturday’s race provides them with a big stage on one of NASCAR’s premier nights. We’re looking forward to bringing their brand to the passionate NASCAR fan base this week.”

The last race before The Chase for the NASCAR Sprint Cup at Richmond will kick off under the lights on Saturday. Live coverage begins at 7:30 p.m. Eastern on NBC Sports Network. For more information, visit and

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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