Bowl Expo coverage

by Bob Johnson 0’s Xtra Frame will deliver two days of exclusive, on-demand coverage of the latest news in bowling from International Bowl Expo 2010 in Las Vegas, Nev.

“Bowlers Journal on Xtra Frame,”’s online video streaming service, will originate from the trade show floor at the Las Vegas Convention Center on Wednesday, June 30, and Thursday, July 1.

As an added bonus, Xtra Frame will present reports from the International Bowling Museum and Hall of Fame’s Salute to Bowling on June 30. The Salute to Bowling is the IBM/HF’s largest annual fund-raising event.

“Bowling’s premier magazine is looking forward to teaming up with the PBA,” said Keith Hamilton, president of Luby Publishing Inc., the parent company of Bowlers Journal International magazine. “This project will give bowling fans and those in the business of bowling who are unable to attend Bowl Expo a chance to get an inside look at the bowling industry’s newest products, services and programs.”

Xtra Frame’s Bowl Expo coverage will originate from the PBA booth, where Mike Jakubowski (also known to Xtra Frame viewers as “Mike J. Laneside”) and producer Jason Thomas will talk with industry leaders, Hall of Famers and other personalities about what’s happening in the world of bowling in advance of the 2010-11 season.

As a special bonus for Xtra Frame subscribers, Bowlers Journal International will offer special 25 percent subscription discounts to viewers during the video streaming sessions.

Xtra Frame is PBA’s official online video subscription service. Bowling fans can subscribe to Xtra Frame on for $64.99 per year or $7.99 per month. To check out the Xtra Frame programming schedule for the upcoming weeks, go to

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

BJI Complimentary Preview