The Professional Bowlers Association and Barbasol have agreed to a two-year partnership agreement that will return the Barbasol PBA Players Championship to Wayne Webb’s Columbus Bowl in 2017 and 2018, PBA CEO and Commissioner, Tom Clark, has announced.
The 2017 Barbasol PBA Players Championship, a major championship on the 2017 PBA Tour schedule, will conclude with live ESPN television coverage on Sunday, Feb. 12, at 1 p.m. Eastern.
Barbasol’s continuing role as the “Official Shaving Cream of the PBA” will also include jersey sponsorship of the PBA League’s Motown Muscle team, which will be part of the 2017 PBA League Elias Cup competition in Portland, Maine, in April.
Under Barbasol’s sponsorship, the PBA Players Championship returned to PBA major title status in 2016 when PBA rookie Graham Fach of Guelph, Ontario, won the $40,000 first prize and became the first Canadian ever to win a PBA Tour title.
Barbasol has been a key PBA partner since 2013 when the Barbasol PBA Tournament of Champions was held at Woodland Bowl in Indianapolis, the city where Barbasol was invented in 1919. The PBA Players Championship in Columbus now brings the event closer to the company’s headquarters and manufacturing facilities, which are based in Ohio.
“We are very proud to continue our long-standing partnership with the PBA,” said John Price, President of Perio, Inc. “Barbasol’s rich legacy of sports sponsorships and strong American heritage are a great fit with the PBA and its loyal fan base, and we’re excited to keep the Barbasol Players Championship in Columbus, Ohio.”
The two-year agreement, Clark said, will help all parties associated with the event.
“The PBA is extremely excited to not only renew our relationship with Barbasol, but to expand it to 2018 which gives all parties, including our players, a chance to build upon a great event,” he said. “It’s a great opportunity for our host center, the Columbus bowling community and for PBA fans around the world, and we thank Barbasol for helping make that happen.”