Baraldi Named Chief Technology Officer for QubicaAMF

by Bob Johnson 0

QubicaAMF Worldwide announced today that Massimo (Max) Baraldi has been appointed Chief Technology Officer and will lead the company’s Technology Team, including all R&D, engineering and I.T. functions.

Baraldi joined QubicaAMF in 1999, with the goal of growing and strengthening the software team and to deliver a new generation of software products and I.T. tools. Soon after, he was appointed to lead the development of electronic products as well.

Massimo_BaraldiIn 2011, Baraldi was promoted to Vice President of R&D worldwide, driving innovation for all company products and leading teams located in Bologna, Italy, and Mechanicsville, Va. In that role, he was responsible for product ideation, design, implementation and deployment of mechanical, electro-mechanical, electronic, software and web products.

“The role of CTO is a new one for QubicaAMF, but the concept and our focus on technology and innovation is not,” said Emanuele Govoni, CEO of QubicaAMF. “Max’s main mission will be to drive all of our technology, product, and I.T. activities, automating our company processes and providing the innovation and tools we and our customers need to run our businesses successfully.

“I have worked with Max for nearly 15 years and I have seen him grow,” continued Govoni. “I am looking forward to the opportunity to work with Max in his new capacity as CTO and to the opportunities that lie ahead.”

Added Pat Ciniello, Chairman of the Board of QubicaAMF: “Max has a great history with QubicaAMF and of leading his team to deliver cutting-edge products for the industry — products like BES X, the XLi EDGE and the Harmony Furniture and Front End line to name a few — products that blow me away as a proprietor. I am excited about the potential that this continued focus on technology has on our company and for our customers.”

Noted Baraldi: “Since my arrival more than 15 years ago at Qubica, the company and its culture have always pushed me to dare, try, risk, learn from my mistakes and grow. I’m honored for this further opportunity to innovate not only our products, but also our company and the way we interact with our customers and with our systems installed around the world. The only reason why I am not frightened by this new challenge is because I know the amazing team that is beside me in this adventure.”

Baraldi is passionate about quality, design, ergonomics and usability, and he sees technology as a tool to make things simpler, easier and more fun. He has been an early adopter in utilizing concepts such as agile development, pair programming, automatic tests, continuous integration and collective ownership.

Baraldi holds a degree in Computer Science from Bologna University, and is specialized in user interfaces and software engineering.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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