Bowling’s Veterans Charity to Benefit from Memorial Weekend Promotion

by Bob Johnson 0

To drive traffic to bowling centers over Memorial Day weekend and raise donations for the Bowlers to Veterans Link, Strike Ten Entertainment will give bowling fans a free bowling game coupon and make a 25-cent donation to BVL for every “Like” received on the Facebook page during the month of May.

The Bowl For Freedom promotion by Strike Ten, the bowling industry’s marketing arm and sponsorship activation division, is designed to build awareness of the support the industry provides America’s veteran and active duty service men and women through BVL, a national nonprofit charity.

Bowling fans who visit the Facebook page can download a free game of bowling coupon and donate 25 cents by liking the page. Free game coupons can be redeemed at participating and Strike Ten centers during Memorial Day weekend.

“With Memorial Day at the end of May, we want to utilize the power of social media to virally build awareness of BVL and encourage bowling fans to support this organization dedicated to helping those who have served our country,” explained STE President, John Harbuck.

Strike Ten centers and USBC associations interested in promoting the Bowl For Freedom initiative can download a digital marketing kit by visiting The digital marketing kit contains all the graphic assets needed to promote this BVL initiative through social channels and websites. Centers and associations interested in supporting the Bowl For Freedom initiative may contact Toby Brown at to make a donation pledge. Participating bowling centers and USBC associations that donate to the cause will receive recognition on the Bowl For Freedom web page.
“We appreciate Strike Ten’s initiative and we are looking forward to a great promotion. I want to challenge my fellow bowling center proprietors to encourage their bowlers to ‘Like’,” BVL Board Chair John LaSpina said. “Our sport has always supported the men and women who have served our nation, and every donation helps continue our programs that Brighten Veterans’ Lives.”

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.

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