Mo Pinel added to Radical ball team

by Bob Johnson 0

Brunswick Bowling has announced that it has signed an agreement to add renowned bowling ball developer Mo Pinel to the Radical Bowling Technologies team.

Pinel will serve as Technology Developer for the Radical brand, bringing patented technologies and years of core design experience.

“By adding Mo to the Radical team, we will be able to differentiate the balls with unique core designs that provide unmatched ball dynamics and satisfaction for serious bowlers,” said Brian Graham, Brunswick director of sales and marketing for consumer products.

Recognized as one of the most colorful personalities in bowling, Pinel has famously revolutionized ball technology several times over the past 25 years, a Brunswick press release noted.

In 1991, he introduced the AMF Sumo, the first mass-market flaring bowling ball. Six years later, he developed the Hammer 3D Offset for Faball, widely credited as the ball that forevermore changed ball design. His most recent venture with MoRich included the development of a number of extremely aggressive balls with strong hook motion.

“I am excited to be on a team that will be focused on developing and implementing innovative bowling ball technologies,” said Pinel. “The Radical Bowling Technologies brand will speak to the technically minded league bowler, and this is a significant audience in today’s bowling ball business.”

“Integrating Mo into Radical Bowling Technologies will certainly add creativity and innovation,” said Brunswick’s Graham. “This is going to be very interesting.”

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.