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The Sport's Coming Revival
A 1966 treatise predicted bowling's oncoming malaise. But a giant, once stumbled, apparently can get up and move forward.

by Tom Kouros

June 1999

WHAT HAS CHANGED?

If you wanted to briefly sum up the bowling business's current state of affairs, the phrase "stumbling giant of recreation" would be appropriate. Frequently we hear the expression, "Bowling is not what it used to be!" Indeed, most everyone associated with the sport supports this view.

Those who experienced the "boom years" of growth and prosperity now look upon this current state with lament and misgiving, while those whose introduction to the game is relatively recent accept the game's present position as the standard modus operandi; yet, intuitively, they too share with the "old timers" the regret that today's bowling hasn't more to offer in terms of scope and popularity.

Although this unison exists in the appraisal, when one asks why this continued recession and erosion, a deluge of reasons are quickly submitted, for the most part, all differing significantly. However, one manifestation is recognized in most of the answers - the tendency to self-exonerate.


I wrote the above back in 1966 when I was an officer of a local Bowling Proprietors Association in Illinois. It was included in a 19-page treatise called the "Stumbling Giant of Recreation," and was forwarded to three major integers of the industry, which included the American Bowling Congress. Over the course of the last 33 years, I've often been reminded that very little came of it. However, in March of this year, an event took place that should re-kindle hope among all of us who love and cherish the sport. I am referring to the report of the executive director and the assistant executive director of the ABC to the Congress's delegates at their annual session in Syracuse, N.Y. In that report the following points were made:

  • It is critical for any organization to have a comprehensive strategic plan. An organization without a plan acts randomly in trying to solve its problems. Random actions give random results and eventually failure. ABC has demonstrated that principle for the last two decades.
  • This is clearly a mandate for change. However, change is painful. Our natural tendency is to resist change. We are comfortable with the status quo as the administrators of the sport. But our members are not satisfied with the status quo.
  • In summary, Will Rogers once said, "Even if you are on the right track, you'll still get run over if you just sit there." Very appropriate words for the ABC. It has been on the right track for more than 100 years, but it has been just sitting there for the last few decades and the train is fast approaching. ABC either must start moving, get hit by the train or get off the track. Frankly, ABC is planning to start moving.
Thirty-three years ago in the treatise mentioned at the outset of this column, I wrote: "As a proprietor in defense of the need for ABC and WIBC sanctioning, the arguments 'You've got to have rules' and 'Someone may qualify for an award,' seem to fall short of convincing bowlers. A growing opinion among members is that the ABC should 'grab the bull by the horns' and do more - especially in standardizing the game and in public relations. Indeed, for a number of years, many have felt the ABC is reluctant to rock the boat and therefore charts its course through still waters.

"Certainly it is easy to appreciate the ABC's position. Its job is one of the most difficult ones in the industry; consequently, its frequent demonstration of deliberation and diplomacy is somewhat understandable. However, as understandable as it may be, and as safe as this course may seem, it prevents us from reaching many sought-after destinations; destinations that can only be reached by crossing the high seas - a rough voyage, but, nevertheless, an assured and highly rewarding one with proper seamanship."

I offer the above two paragraphs not to toot my horn, but to applaud and bolster the ABC's new position. Understand that without the ABC and the WIBC, the sport would be aimless and unmanageable. The importance of these two groups cannot be too heavily stressed. Since 1895, bowling can measure much of its progress with the growing sophistication and development of these two bodies. My goodness, they represent 104 years of tradition! How many sports have an organization that can rival that?

In summary, the ABC's problems stem not from what it did, but from what it did not do. Apathy has long been its discreditor. The Dalkin-Mordini team has acknowledged that. Even more, they have committed to rectifying the problem. In turn, their frankness and resolve deserve nothing less than the support and encouragement of everyone involved with bowling.

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