GEICO Once Again Adds Its Name to World Series of Bowling

by Bob Johnson 0

GEICO, one of America’s premier auto insurers, will return to its entitlement partnership position for the GEICO Professional Bowlers Association World Series of Bowling VIII in Reno, Nev., Nov. 27-Dec. 11, continuing its relationship with the PBA for the 14th consecutive year, including four years in a row as headline sponsor of the PBA WSOB.

GEICO’s partnership will conclude with five national telecasts on ESPN, along with hundreds of hours of digital coverage through PBA’s online bowling channel, Xtra Frame. ESPN telecasts will include the live finals of the PBA World Championship on Sunday, Dec. 11, at 1 p.m. Eastern, plus the finals of the PBA Cheetah, Viper, Chameleon and Shark Championships. All 2016-17 PBA Tour telecasts on ESPN also will feature a GEICO Championship Recap segment.

GEICO, which serves more than 14 million private passenger customers and insures more than 24 million vehicles (auto and cycle), has been a PBA Tour partner since the 2003 GEICO Open in West Babylon, N.Y. In addition to its PBA entitlement sponsorships, it has been one of the leading advertisers in support of PBA’s telecasts.

“We really like being a part of the PBA World Series of Bowling,” said Ted Ward, GEICO’s Vice President of Marketing. “It’s such a popular sporting event and it brings out such great fans. We’re happy we can support them.”

The GEICO PBA World Series of Bowling VIII will award more than $750,000 in prize money, making it the richest event in professional bowling. A field representing an estimated 20 countries is expected. Since its inception, the WSOB has attracted bowlers from 36 countries.

“GEICO’s continuing partnership with the PBA is valuable not only to our programs at all levels, but to the bowling community around the world,” said PBA CEO and Commissioner, Tom Clark. “We are extremely happy to welcome GEICO back for the 14th year in a row.”

GEICO not only will have a significant presence on PBA’s ESPN telecasts, but also through the PBA Network, which includes Xtra Frame, social media, the pba.com website, PBA YouTube channel and more. The partnership package also will include visibility for GEICO on masking units and pin sweeps, and GEICO will be recognized as the “Official Auto Insurance Agency of the PBA World Series of Bowling.”

— Bill Vint, PBA Media

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.