BJI to Sponsor PBA Event

by Bob Johnson 0

In celebration of its 100th anniversary, Bowlers Journal International — America’s longest-running monthly sports magazine — has been named titled sponsor of the Bowlers Journal PBA Scorpion Championship, which will be held during PBA World Series of Bowling IV.

“We are thrilled to launch our 100th anniversary promotion campaign by sponsoring a PBA event,” said Luby Publishing President Keith Hamilton. “It’s great to be working with the PBA again.”

Qualifying and match play in the Bowlers Journal PBA Scorpion Championship will be held on Tuesday, Nov. 6, at South Point Bowling Center in Las Vegas, with the four-player stepladder finals set for Sunday, Nov. 11, on the special WSOB lane installation in South Point Exhibition Hall A. The 90-minute finals will air on ESPN on Sunday, Jan. 6, at 1 p.m. Eastern.

The qualifying and match play rounds on Nov. 6 will be webcast live, exclusively on PBA’s Xtra Frame online bowling channel.

“The entire bowling community can be proud of this milestone year for Bowlers Journal,” said PBA Commissioner tom Clark. “For the magazine to consistently provide the highest quality of coverage of the entire industry for a century is remarkable. The PBA is proud to partner with Bowlers Journal at the World Series for the Scorpion Championship and to help make a worldwide audience aware of the magazine’s rich history.”

Bowlers Journal International was founded in 1913 by Dave Luby. It has covered the sport from the days of pinboys through the introduction of automatic scoring, the evolution of televised bowling, leagues, tournaments and all aspects of bowling ball and lane technology.

“The BJ” has done more to cover the business, recreational and sport sides of bowling around the world than any other publication under the leadership of Dave Luby, his son Mort, and later his grandson Mort Jr. In 1994, Mort Luby Jr. sold the company to long-time employees Keith Hamilton and Mike Panozzo. Today, it remains bowling’s foremost magazine.

Currently, Bowlers Journal International also delivers both consumer and bowling business news and information to an international audience through BowlersJournal.com, the BJI Cyber Report and eBowler.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.