Bowlers Journal International

About BJI + Writers + Contact Info

"Maybe I'm a little prejudiced when I say this, but I really think Bowler Journal is the Bible of the bowling industry. And when I say bowling industry, I mean globally, internationally, worldwide. The magazine is the journalistic medium that all of us look to to tell us what's really going on. I think Bowlers Journal is the New York Times of the bowling industry."
- JIM BENNETT Former Trustee for the International Bowling Museum and Hall of Fame;
The Bottom Line Rate Card Mechanical Requirements Closing Dates

Bowlers Journal International.
Reaching more people than any other bowling business magazine.
If you want to cover every segment of the bowling business, your advertising belongs in Bowlers Journal International. That's because proprietors, distributors, pro shop operators, mechanics, industry executives, association officers, journalists and hard core bowlers depend on Bowlers Journal International for the information they need.
Bowlers Journal's circulation of 20,000 is the largest of any bowling business publication. And most of that circulation is paid subscribers, which is something that no other bowling trade publication can claim. And it's the magazine bowling business professional have grown up with, and have always considered the sport's true voice of authority.

Foreign markets aren't foreign to us.
Korea, Taiwan, China, Japan, Brazil, Belgium. They're just a few of bowing's new growth markets, and of course Bowlers Journal International is the recognized authority in each. BJI has more overseas circulation than all other bowling publications combined. And BJI is the only bowling publication with a full-time international editor.
During our decades of involvement in the international market, we've developed an unmatched network of correspondents and contacts. Our staff travels some 100,000 miles annually to cover breaking issues and events on a global scale. When you advertise in BJI, you can be assured that your message will be reaching the world's fastest-growing markets.

Get twice the circulation for your money.
BJI's circulation of 20,000 is just about twice that of our closest competitor, yet our advertising costs are virtually identical. With BJI you get more than the current owners of domestic bowling centers. You get the future owners, as well. You also receive exposure in the highly lucrative overseas markets and you reach an audience that's wiling to pay for their subscription as apposed to just being part of a mailing list. Your dollar goes further with BJI and that's what makes it the best media value in bowling today.

For credibility, experience counts.
Founded in 1913, BJI is America's oldest monthly sports magazine. The bowling business depends on BJI for the type of in-depth, credible coverage that should surround your marketing message. BJI has won more awards for excellence in writing and photography than any other bowling magazine.
Readers respond to the editorial in BJI because of it's professionalism and integrity. Our editors delve inot the real issues that drive our industry, no matter how controversial or difficult. Our editorial is packaged in a bright, contemporary format that inspires interest and sets the stage for your advertising message.

We don't just cover the industry, We're part of the industry.
No other magazine can match BJI's commitment to the sport and the industry. We believe that you have to be part of the business before you can cover the business. Some examples are:

We manage the World Bowling Writers, an association of more than 300 journalists in more that 40 nations.
We sponsored the Bowlers Journal Championships with more than $250,000.00 in prize money.
We sponsor the PBA Bowlers Journal Classic. The televised finals on ESPN are seen by more than 900,000 viewers.
We also publish Bowling Center Management... The official trade publication of the Bowling Proprietors' Association of America.
We conduct and sponsor International Day, a workshop for overseas proprietors at the annual BBAA convention.
Members of our staff have served as officers of the Bowling Hall of Fame, the Bowling Writers of America, and the Bowling and Billiards Institute of America.
We also publish the International Bowling and Billiard Buyer's Guide.

For media buyers who go by the bottom line, here's the bottom line.
Bowlers Journal International reaches more industry decision makers than any other bowling publication. It reaches the overseas growth markets that other publications miss. It's recognized as the voice of authority and adds credibility to any marketing message. Our circulation is twice that of any other business publication, yet our advertising rates are virtually the same. Bowlers Journal International provides the most value for your advertising dollar.

Advertising Rate Card

To receive our current ad rates please call or e-mail an ad representative below.

Total monthly average: 20,000. This figure includes domestic and foreign bowling centers, distributors, manufacturers, suppliers, lane resurfaces, counter personnel, mechanics, and professional and semi-professional bowlers.

Keith Hamilton, President and Marketing Director
Barbara Peltz, National Sales Representative
Luby Publishing, Inc.
122 S. Michigan Ave., Suite 1506
Chicago, IL 60603
(312) 341-1110; Fax: 312-341-1469
email@bowlersjournal.com

Mechanical Requirements

width height
Page 7 3/4 10
Trim Size 8 1/4 10 7/8
Bleed Size 8 3/8 11 1/8
2/3 Page 4 9/16 10
1/2 Page 4 9/16
3 5/16
7 3/4 7 1/2
10
4 7/8
1/3 Page 2 1/8
4 9/16 10
4 7/8
1/4 Page 4 9/16
3 5/16 3 3/4
4 7/8
1/6 Page 2 1/8
3 5/16 4 7/8
2 3/8
Two Page Spread
Trim Size 16 1/2 10 7/8
Bleed Size 16 3/4 11 1/8
Printed offset, preferred material.
Right reading negatives, emulsion side down.
Submit color proof along with composite negatives.
Halftone screens: 120- or 133-line.
Density: 280.

Production Charge
Patching, composition, artwork, film and conversions made at request of advertiser will be billed at cost.

Mailing
Mail all orders, contracts,
copy and negatives to:

Luby Publishing, Inc.
122 S. Michigan Ave., Suite 1506
Chicago, IL 60603
Tel: (312) 341-1110
Fax: (312) 341-1469

Mailing For Inserts
RR Donnelley
Route 251 & 3099th Road
Mendota, IL 61342
Attn. Bowlers Journal International
(815) 538-2738

Closing Dates

Issue Deadline
January Dec.11
February Jan. 10
March Feb. 9
April March 9
May April 10
June May 10

Issue Deadline
July June 9
August July 10
September Aug. 10
October Sept. 10
November Oct. 10
December Nov. 9

Materials are due no later than one week after deadline. Classified materials are due by the closing deadline.

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