October 24th, 2012 | Published in Business
In celebration of its 100th anniversary, Bowlers Journal International — America’s longest-running monthly sports magazine — has been named titled sponsor of the Bowlers Journal PBA Scorpion Championship, which will be held during PBA World Series of Bowling IV.
“We are thrilled to launch our 100th anniversary promotion campaign by sponsoring a PBA event,” said Luby Publishing President Keith Hamilton. “It’s great to be working with the PBA again.”
Qualifying and match play in the Bowlers Journal PBA Scorpion Championship will be held on Tuesday, Nov. 6, at South Point Bowling Center in Las Vegas, with the four-player stepladder finals set for Sunday, Nov. 11, on the special WSOB lane installation in South Point Exhibition Hall A. The 90-minute finals will air on ESPN on Sunday, Jan. 6, at 1 p.m. Eastern.
The qualifying and match play rounds on Nov. 6 will be webcast live, exclusively on PBA’s Xtra Frame online bowling channel.
“The entire bowling community can be proud of this milestone year for Bowlers Journal,” said PBA Commissioner tom Clark. “For the magazine to consistently provide the highest quality of coverage of the entire industry for a century is remarkable. The PBA is proud to partner with Bowlers Journal at the World Series for the Scorpion Championship and to help make a worldwide audience aware of the magazine’s rich history.”
Bowlers Journal International was founded in 1913 by Dave Luby. It has covered the sport from the days of pinboys through the introduction of automatic scoring, the evolution of televised bowling, leagues, tournaments and all aspects of bowling ball and lane technology.
“The BJ” has done more to cover the business, recreational and sport sides of bowling around the world than any other publication under the leadership of Dave Luby, his son Mort, and later his grandson Mort Jr. In 1994, Mort Luby Jr. sold the company to long-time employees Keith Hamilton and Mike Panozzo. Today, it remains bowling’s foremost magazine.
Currently, Bowlers Journal International also delivers both consumer and bowling business news and information to an international audience through BowlersJournal.com, the BJI Cyber Report and eBowler.