November 23rd, 2010 | Published in Business
As the International Bowling Museum and Hall of Fame closes in on its first anniversary in its new location, publications throughout Texas are inviting their readers to visit the destination.
“Our grand opening last January naturally created quite a media buzz, but we knew it was just as important to continue to let people know we’re in Arlington,” said IBM/HF Chairman Pat Ciniello. “Having articles in multiple Texas publications helps us achieve that goal.”
The coverage began in Blitz Weekly (www.blitzweekly.com), a two-year-old newspaper distributed throughout the Dallas-Fort Worth area. Titled, “Bowling Hall of Fame Adds New Flavor to Metroplex Sports Menu,” the story appeared in the Aug. 4-10 issue.
Next was a mention in the “What’s Going On” section of the September/October issue of Texas Journey (www.aaa.com/texasjourney). The bi-monthly magazine, sent to more than 850,000 AAA-Texas members, noted that the IBM/HF was one of seven Dallas-Fort Worth attractions included in a new Dallas, Fort Worth and Beyond Attractions Pass (www.dfwandbeyond.com). Others are the Dallas Museum of Art, Dallas Zoo, Fort Worth Stockyards Experience, Modern Art Museum of Fort Worth, Sixth Floor Museum and Southfork Ranch.
The November issue of Texas Highways (www.texashighways.com), the official magazine of the Texas Department of Transportation, features a half-page article concentrating on the IBM/HF as the latest addition to Arlington’s sports attractions. It also mentions the United States Olympic Committee-recognized training and coaching facility at the International Bowling Campus. Texas Highways also dispatched a photographer to take pictures for a future story in the magazine’s “Postcards” section.
The most far-reaching article will be one on halls of fame in Texas, slated for the January issue of Texas Co-Op Power (www.texascooppower.com). The monthly magazine is mailed to more than one million members of the state’s extensive electrical co-operative system.