‘8 For 8’ League Program to Target Adults

by Bob Johnson 0

Strike Ten Entertainment, the Bowling Proprietors’ Association of America and the United States Bowling Congress have just unveiled a new league program designed exclusively for first-time adult bowlers.

The “Adult 8 For 8” league program is similar to the “Youth 8 For 8” initiative that recently ended and has been successfully used in a number of BPAA-member centers, which reported flooring thousands of new league bowlers.

The new 8 For 8 program is available exclusively to BPAA- and STE-member centers, and is scheduled to run Feb. 1 through April 30.

“This is an encore of the successful ‘Youth 8 For 8’ program that recently ended,” said Frank DeSocio of Strike Ten Entertainment. “To build on that success, we designed a similar program for adults to experience the fun of bowling league for the first time at a great value.

“Bowlers get eight weeks of bowling at a price of $8 per week. At the end of the league, each bowler will receive a new polyester ball thanks to our industry partners —  Brunswick, Columbia 300 and Ebonite.”

In addition to the ball, bowlers also receive free USBC “Club Membership,” which includes a certified USBC average, a printable USBC membership card, and access to the USBC Member Rewards program.

Proprietors who sign up for the program get an activation kit with everything needed to start: a standee, six posters, counter card, 250 customizable sales flyers and a “How-To” marketing guide.

For more information about the “8 For 8” program, log on to the website at www.8For8Bowling.com. To order a kit, contact Toby Brown at 800-871-7869, ext. 8444, or ask for your Strike Ten account representative.

Bob Johnson

Bob Johnson has received more national writing awards than any other bowling writer — close to 70 over the course of his 40-year career. He began at age 16 as a staff writer and then assistant editor for the weekly Pacific Bowler newspaper in his native California, and within three years was writing feature stories for Bowlers Journal. He has written for the magazine ever since, except for a five-year span when he was hired as the founding editor of another magazine. He moved to Chicago in 2000 and spent 13 years in the Windy City, including five as Bowlers Journal’s Editor. In 1975, Johnson received the Robert E. Kennedy Award as California’s top undergraduate high school journalist. Five years earlier, on the lanes, he had shared the Bantam Division Doubles championship in the Orange County Junior Bowling Association Championships. Today, he continues to work full-time for Bowlers Journal as its Senior Editor, to write his popular “Strikes Me” column, and to edit Luby Publishing Inc.’s weekly business-to-business Cyber Report.